Senior Lecturer - Rochester Institute of Technology Current - (Teaching Social Media, Advertising and Public Relations)
As a member of the School of Communication Mike brings 20+ years in various capacities for media companies in New Zealand, Australia and the United States to teaching, speaking and writing about social media, journalism, public relations and advertising copywriting.He is also Faculty Advisor to the RIT chapter of the Public Relations Student Society of America (PRSSA), member of RIT’s campus-wide Social Media Task Force and affiliated with RIT's Magic Center.
Fixitology - Chief Fixitologist Current - (Social Media Strategy Consultant and Creative Ideation Guy) Fixitology helps businesses of all sizes understand, plan for and get into social media. In addition Mike has successfully developed names for a startup social media company (SayItSocial.com) and LinkedIn trainer (SirLinkedaLot). Worked with Rochester’s professional basketball team the RazorSharks to improve the entertainment value and attendance at home games. He is currently working with clients and potential clients in media, higher education, advertising, training and the hospitality industry.
Rochester Social Media Speakers Bureau - Founder Current - (Organizes credible Social Media seminars for groups of all sizes)
The Social Media Speakers Bureau was created at the request of several Rochester-area businesses looking for credible and intelligent presentations on Social Media. The Bureau is open to all businesses and industry groups interested in exploring the basics of social media and how they might help the bottom line.
Insider – Founding Editor/GM February 2004 - August 2008 Researched, developed and launched the print (insider) and online edition (rochesterinsider.com) of a product targeting those in their 20s and early 30s that served more than 80,000 readers each week in Rochester, N.Y. Responsible for developing content, online initiatives and marketing to grow the audience with dotted line over advertising efforts to grow revenue for the Democrat and Chronicle product. Member of company wide Innovation and Quality teams. Grew revenues year over year and used Social Media to greatly extend insider’s reach with MySpace and Facebook pages.
Prior experience
Online News Editor at DemocratandChronicle.com. Produced daily news and multimedia on Rochester's largest Web site. Coached others and introduced new Web-writing style.
News Editor/Features at Democrat and Chronicle. Managed copy desk and designers for daily features section of a metropolitan newspaper. Planned content and coached junior staff.
